Strongbow Golden Explosion:

24th, 25th, 26th, 27th, 28th & 29th February 2012

Max Films and Des Mullan have returned to Cape Town to shoot the second epic Strongbow commercial, in what is meant to be the Strongbow trilogy.

After the award-winning Strongbow Hero, how would the creative team better an epic, action-filled commercial set in a fictional desert?

Move it to the city! The new campaign will see our Hero archer leading a stealth team into the city, archers leaping off buildings, arrows firing from rooftops – exploding apple orchards on rooftopswhile our Hero Sam and his mates are finishing off the perfect summer day at the perfect rooftop bar with an ice cold Strongbow gold.  Archers firing arrows from buildings

Director: Des Mullan
Client: Heineken International
Agency: Y&R Dublin
Intl. Production Co.: Max Films, Ireland

12 October 2012