Archives For October 2012

Targo Bank:

zack —  12 October 2012 — Leave a comment

We’re very excited to be shooting the new Targo Bank commercial with erudite director Jess Bluck. Jess breaths a fresh energy into the campaign with her distinct visual style and her deft touch at creating moving performances from cast.

Director: Jess Bluck
Client: Targo Bank
Agency: Grabarz & Partner, Hamburg
Intl. Production Co.: Tony Petersen Film, Germany

Samsung:

zack —  12 October 2012 — Leave a comment

A wonderful early start to the season – Atomik teams up with award winning Director Nicolas Caicoya and Slim Pictures, LA to film the commercial for the new Samsung Galaxy II Smart Phone.
Samsung brings the magic of the phone to the screen with a series of fast moving vignettes – 43 scenarios, 67 featured cast members, and over 300 extras, shot in 30 locations in 5 shooting days.
Nico brought the scenes and characters to life with his flair for storytelling, his distinctive visual style, and his unique capacity to elicit the most natural of performances from his talent.

Director: Nicolas Caicoya
Client: Samsung
Agency: Leo Burnett, Chicago
Intl. Production Co.: Slim Pictures

Mercedes:

zack —  12 October 2012 — Leave a comment

3 days, 3 commercials & 16 Locations

What is a car commercial without 2 camera teams, a Russian Arm, beautiful locations and every gadget that makes a car commercial great.

Tony Petersen returns with the new Mercedes GLK. With director Sven Bollinger’s calm hand guiding the crew, the shoot ran smoothly through all 16 locations.

Director: Sven Bollinger
Client: Mercedes Benz
Agency: Jung Von Matt, Hamburg
Intl. Production Co.: Tony Petersen Film, Germany

Kubus:

zack —  12 October 2012 — Leave a comment

Atomik teamed up with Icelandic director, Thor Saevarsson, to shoot 2 new commercials for Kubus Poland.

The first spot required a mix of live action and postproduction to create a fantasy park with rolling hills, a sea made of balloons and complex wire rigging for the kids. All shot in Cape Town Film Studios. The design process saw our local Art team collaborate with a great design team from London.

For the second spot we required a boy who was a talented footballer, basketball player and break-dancer. To our surprised, we found a young boy who could hold his own with the best in each sport. As if that wasn’t enough, he then performed all his own stunts on set.

Director: Thor Saevarsson
Client: Brasil
Agency: Maspex, Warsaw
Intl. Production Co.: Pro Production, Poland

The Overtones:

zack —  12 October 2012 — Leave a comment

The Overtones & Warner Music UK visited our shores to shoot the latest music video for the UK group’s new single ‘Say What I Feel’.

The video, by LA director Mark Staubach, was shot in true music video style, the film managed to showcase many of Cape Town’s most beautiful locations in just one shooting day – and finishing it off in true style – with the sun setting over our rooftop party in the city.

Director: Mark Staubach
Label: Warner Music UK
Musician: The Overtones
Intl. Production Co.: Las Bandas, London

Strongbow Golden Explosion:

zack —  12 October 2012 — Leave a comment

Max Films and Des Mullan have returned to Cape Town to shoot the second epic Strongbow commercial, in what is meant to be the Strongbow trilogy.

After the award-winning Strongbow Hero, how would the creative team better an epic, action-filled commercial set in a fictional desert?

Move it to the city! The new campaign will see our Hero archer leading a stealth team into the city, archers leaping off buildings, arrows firing from rooftops – exploding apple orchards on rooftopswhile our Hero Sam and his mates are finishing off the perfect summer day at the perfect rooftop bar with an ice cold Strongbow gold.  Archers firing arrows from buildings

Director: Des Mullan
Client: Heineken International
Agency: Y&R Dublin
Intl. Production Co.: Max Films, Ireland